Meta pulls AI image feature after privacy backlash, says ‘it missed the mark’ | Technology News
3 min readJul 11, 2026 03:06 PM IST Days after launching Muse Image, the first AI-powered image generation model from Meta Superintelligence Labs, Meta has discontinued one of its features following backlash over privacy concerns. The feature allowed users of the Meta AI chatbot to tag public Instagram accounts and use their publicly shared content to generate or modify AI images. On Friday, July 10, the Mark Zuckerberg-led company said that it was discontinuing the feature after it attracted scathing criticism over privacy concerns, including from Hollywood union SAG-AFTRA. “Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way,” Meta said in a statement. “We’ve heard the feedback that this feature missed the mark, so it’s no longer available.” The announcement of the feature on Tuesday sparked immediate backlash. However, the company maintained that it was limited to Instagram, and more AI features and integrations were planned for WhatsApp, Facebook, and Messenger. The company had also indicated that an AI …









