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MMRDA facilitates first-ever ad shoot on Metro Line 2B; aims at boosting non-fare revenues

MMRDA facilitates first-ever ad shoot on Metro Line 2B; aims at boosting non-fare revenues

In view of moving towards financial sustainability and asset optimisation, the Mumbai Metropolitan Region Development Authority (MMRDA) has successfully facilitated the first-ever commercial advertisement shoot at Mumbai Metro Line 2B. This marks a significant milestone in the evolution of Mumbai’s metro ecosystem. As per the official statement, the shoot was conducted at Mandale Metro Station, along with an ad filmed inside an operational metro train, under the provisions of the MMMOCL Premises Hiring Policy for Events, including Film Shoots.  Disclaimer: We do not own any of the content, ideas, images, or text presented here. All rights belong to their respective owners. For more information and to view the original source, please visit the following link: Source link