All posts tagged: microdrama

Amita Madhvani on 0 million micro-drama market, AI story, and why India’s next boom is vertical format | Interview

Amita Madhvani on $300 million micro-drama market, AI story, and why India’s next boom is vertical format | Interview

Published by Parlour News

The way people watch stories is changing faster than ever. While films and long-format web series continue to dominate traditional streaming, a new format designed entirely for smartphones is quietly reshaping the entertainment business. Vertical micro-dramas, fast-paced serials with episodes that last just a couple of minutes, are finding a massive audience among mobile-first viewers. According to Lumikai’s Interactive Media Report, India’s micro-drama market has already crossed $300 million and is projected to touch $4.5 billion by 2030, making it one of the fastest-growing segments in digital entertainment. Amita Madhvani on AI and India’s $300M micro-drama market. Among the companies trying to shape this new space is Equinox Virtual, led by CEO and Co-Founder Amita Madhvani. The studio recently launched Mohini, a musical, culturally rooted micro-drama created in collaboration with Google Cloud. In a conversation with Hindustan Times, Amita spoke about experimenting with AI, building stories for vertical screens, and why she believes technology should support creativity instead of replacing it. AI should support the story, not replace it Ever since Mohini premiered on Instagram …

Why India is obsessed with ‘hidden billionaire’ stories and the dark side of the Rs 6.5 billion microdrama boom | Entertainment News

Why India is obsessed with ‘hidden billionaire’ stories and the dark side of the Rs 6.5 billion microdrama boom | Entertainment News

Published by Parlour News

Scroll through Instagram or Facebook today, and there is a reasonable statistical probability that you will encounter a seemingly ordinary man being publicly humiliated by a security guard, a scheming in-law, or a boss. A crowd will mock. Then, within two or three more episodes and your subscription money, he will square his shoulders, make a phone call that shakes the city, and the very people who sneered will crumble at his feet. You’ve seen this story 17 times this month. You may have even subscribed to watch it again. The details may change, but the core fantasy stays the same: in the world of microdramas, the hidden billionaire is everywhere. Built for the scroll Microdramas, typically lasting between 60 to 90 seconds per episode, have become a staple for smartphone-first audiences. Designed for “in-between moments”, a commute, a tea break, or a quick scroll, they require minimal commitment while offering high emotional payoff. According to Lumikai’s State of India Interactive Media Report 2025, India’s microdrama market crossed $300 million within its first year of …

Pratilipi launches microdrama studio Double Tap Films with over 150 productions across 10 platforms

Pratilipi launches microdrama studio Double Tap Films with over 150 productions across 10 platforms

Published by Parlour News

New Delhi, Indian storytelling platform Pratilipi has announced the launch of Double Tap Films, billed as India’s first data-backed microdrama studio, with a slate of over 150 productions across more than 10 streaming platforms. Pratilipi launches microdrama studio Double Tap Films with over 150 productions across 10 platforms Built at the intersection of indigenous intellectual property and mobile-first content consumption, the studio produces vertical-first dramatic narratives powered by audience data drawn from Pratilipi’s ecosystem of over two million authors whose stories are read more than 800 million times each month. The studio’s debut slate spans Hindi, Bengali, Kannada and Gujarati, with productions including “Avnika Ki Shaadi”, “Apavitra”, “Aag Se Takkar”, “Raavan”, “Boss Bahu”, “CEO Se Romeo”, “2:47AM”, “Nishithini” and “Naduve”. The content is available on Hungama OTT, Zupee, Fatafat, Reelies, Story TV, Vertical TV, KLIP and DramaWave, among others. “India has always been a country of storytellers. What has changed is the screen. The mobile phone is now the primary relationship that hundreds of millions of Indians have with narrative forms and Double Tap Films …

Sulagna Chatterjee takes stand against exploitation of microdrama writers

Sulagna Chatterjee takes stand against exploitation of microdrama writers

Published by Webster

“Microdramas are the new thing,” buzzes every corner of the industry today.  From homes to locals and metros, one can hear smartphones buzzing with short snippets of stories aka microdramas. But behind the boom is quietly emerging a concern that paints the same old story: the exploitation of screenwriters. Poor pay, punishing deadlines, and unclear contracts continue to haunt many, particularly newcomers, expected to churn out 60–90 minutes of content in less than a week. Believing it needs urgent attention, screenwriter Sulagna Chatterjee, who herself has been writing microdramas for a few months now, has decided to take the issue up with the Screenwriters Association (SWA) through her group, Women Film Circuit (WFC). “Last August, I put up a post about it because the microdrama space is extremely exploitative. People are paid Rs 1,000-2,000 to create a 90 minute content. Some sort of regulation is needed. The post went viral and many writers identified with it. But nothing happened after that. Later, I asked one of my friends, who works with SWA, about what we need to do to get a conversation started around this. …

Sulagna Chatterjee takes stand against exploitation of microdrama writers

Sulagna Chatterjee takes action stand against exploitation of microdrama writers

Published by Webster

Vertical storytelling has established its dominance over our phone screens today. From homes to locals and metros, one can hear smartphones buzzing with short snippets of stories aka microdramas. But behind the boom lies a quieter concern: the exploitation of writers expected to churn out 60–90 minutes of content in less than a week. Poor pay, punishing deadlines, and unclear contracts continue to haunt many, particularly newcomers. Screenwriter Sulagna Chatterjee is planning to take the issue up with the Screenwriters Association (SWA) through her group, Women Film Circuit (WFC). The committes are collecting an anonymous experience form, which will document the pay ranges, timelines and recurring patterns of the producers. “I put up a social media post about it because this space is extremely exploitative. People are paid Rs 1000-2,000 per episode. Some sort of regulation is needed. The post went viral and many writers identified with it. But nothing happened after that,” Chatterjee tells mid-day. Timelines, remain another major concern. She shares, I got six days to turn around 50 episodes of one and …