Amazon miniTV, MX Player Merged Into Amazon MX Player as an Ad-Supported Video on Demand Service
Amazon has introduced its latest ad-supported video-on-demand service dubbed Amazon MX Player. It is the result of the merger of two OTT streaming services — MX Player and Amazon miniTV. Amazon says its new streaming platform will offer content across genres and languages, while it will continue to invest in original shows and films. Library of shows and films of both platforms will be available to viewers on Amazon’s latest streaming service. Amazon MX Player In a press release Amazon said that the new video-streaming platform will offer hit shows like Aashram, Dharavi Bank, Campus Diaries, Bhaukaal, Raktanchal, Shiksha Mandal, Roohaniyat, and Jamnapaar. It will also feature a collection of Korean, Mandarin and Turkish shows dubbed in Hindi, Tamil and other Indian languages. Making the announcement, Girish Prabhu, Head of Amazon Advertising India said, “Today we are bringing together the vast reach of MX Player, with the advertising tech that leverages Amazon’s billions of customer signals. It’s about enabling all brands, not just the ones selling on Amazon, to reach and deliver relevant advertising to …