Mirroring The Industry: Dinesh Vijan moves away from Excel Sheet filmmaking with Munjya and Chhaava; Decoding his bold business decisions
The last few years has seen the rise of Dinesh Vijan as the producer has broken the post pandemic norms and tasted success with mid-budget films. Right from Zara Hatke Zara Bachke to Teri Baaton Mein Aisa Uljha Jiya, Munjhya, Stree 2 or more recently, Chhaava – the success is for everyone to see. What makes all of these feature films special is the fact that none of them are “star heavy vehicles” and succeeded solely on the basis on content aided with right teaser, trailer and most importantly music. It won’t be wrong to say that Maddock is showing the way forward to the Hindi Film Industry by undoing every wrong that existing across the production houses. Today, the banner is undoubtedly at the top spot, by cracking a sweet spot of curating right theatrical content which also rakes in big money at the box office. But what is Maddock’s recipe to success? Here’s decoding it. As we have mentioned in the past (you can read it here) – it is important for the …
