‘Where did people’s education go?’: Nawazuddin Siddiqui calls out ‘extreme phase’ of paid negative PR trend in Bollywood
Paid negative PR has increasingly become a noticeable trend in Bollywood, especially in the age of social media, where narratives can be shaped within minutes. In a recent interview with Zoom, Nawazuddin Siddiqui spoke about actors engaging in paid negative PR against one another. Nawazuddin Siddiqui talks about Paid PR in Bollywood. Nawazuddin Siddiqui talked about the growing trend of paid negative PR Nawaz explained that the only thing within an actor’s control is their performance, but how far it reaches is not in their hands. He also spoke about promotions, stating that without them, people might not even recognise him in real life, as he prefers to stay away from the limelight. He further reflected on the growing culture of paid negativity in the industry and said, “This phase is at a full extreme. Much more is left to be seen, and that too is going to happen in this phase only. So this is a strange world. I think this will remain for some time. After that, they say when bad times come, …
