All posts tagged: nonfare

MMRDA facilitates first-ever ad shoot on Metro Line 2B; aims at boosting non-fare revenues

MMRDA facilitates first-ever ad shoot on Metro Line 2B; aims at boosting non-fare revenues

In view of moving towards financial sustainability and asset optimisation, the Mumbai Metropolitan Region Development Authority (MMRDA) has successfully facilitated the first-ever commercial advertisement shoot at Mumbai Metro Line 2B. This marks a significant milestone in the evolution of Mumbai’s metro ecosystem. As per the official statement, the shoot was conducted at Mandale Metro Station, along with an ad filmed inside an operational metro train, under the provisions of the MMMOCL Premises Hiring Policy for Events, including Film Shoots.  Disclaimer: We do not own any of the content, ideas, images, or text presented here. All rights belong to their respective owners. For more information and to view the original source, please visit the following link: Source link

Bengaluru Metro considers cargo transport to boost non-fare revenue

Bengaluru Metro considers cargo transport to boost non-fare revenue

Apart from exploring cargo transport, BMRCL is also working on other non-fare revenue models such as inviting tenders for semi-naming and co-branding rights at select metro stations, advertising rights inside stations and train-wrapping advertisements. | Photo Credit: MURALI KUMAR K Following a sharp hike in metro fares, which has made commuting costlier for passengers, Bengaluru Metro Rail Corporation Ltd (BMRCL) is now exploring alternative revenue streams. As part of this effort, BMRCL is considering introducing cargo transportation services during non-peak hours to generate additional income. BMRCL plans to engage with logistics and e-commerce companies to discuss the feasibility of this initiative, taking inspiration from Delhi Metro. Recently, Delhi Metro signed a memorandum of understanding (MoU) with logistics company Blue Dart to facilitate urban freight movement through metro trains. A senior BMRCL official confirmed the corporation’s interest in the cargo transport model, stating that it could be an effective strategy to increase non-fare revenue. “We are looking at holding discussions soon with logistics and e-commerce firms to draft a comprehensive plan, with Baiyappanahalli station serving as …