All posts tagged: percentage system

Chiranjeevi saves Ram Charan’s Peddi, Telangana theatres give green light under rental system | Telugu News

Chiranjeevi saves Ram Charan’s Peddi, Telangana theatres give green light under rental system | Telugu News

4 min readHyderabadMay 28, 2026 09:56 AM IST The Telugu film industry has stepped back from the edge of a major crisis, at least for now. The Telangana State Film Chamber of Commerce issued an official press note clearing the path for the release of Ram Charan’s ‘Peddi‘ after Megastar Chiranjeevi personally intervened in the ongoing standoff between single-screen exhibitors and producers over the rental versus percentage-sharing debate. The press note stated that after discussions with Chiranjeevi, the Telangana exhibitors have agreed to follow the letter circulated by the Telugu Film Chamber of Commerce, allowing Peddi to release smoothly under the current rental system. What was the fight about? At the heart of this dispute is a long-standing grievance that single-screen theatre owners across Telangana have been nursing for years. Under the present rental system, theatres pay a fixed amount to producers or distributors regardless of how well a film performs at the box office. Whether the seats are full or empty, the rent stays the same, leaving theatre owners exposed to heavy losses when …

Telugu exhibitors’ revenue share demand claims Jetlee as first victim, Ram Charan’s Peddi to suffer too | Telugu News

Telugu exhibitors’ revenue share demand claims Jetlee as first victim, Ram Charan’s Peddi to suffer too | Telugu News

5 min readHyderabadUpdated: May 3, 2026 02:59 PM IST A long-running disagreement between Telugu film producers and theatre owners over the revenue-sharing model has escalated, with the Mythri Movie Makers-presented film Jetlee losing screens on its opening day in Telangana. The reason had nothing to do with the film itself. Mythri Movie Makers, which presented Jetlee, has refused to accept a percentage-based revenue-sharing model that a group of exhibitors in Telangana are now demanding. Those exhibitors on Friday responded by simply not scheduling the film. Amid all the chaos, Peddi, Ram Charan’s next film, is due on June 4. That is the problem Telugu cinema is now staring at because Peddi will be distributed by Mythri Movie Makers. What the CEO said The issue came up at the Jetlee success meet held in Hyderabad on Saturday, where Mythri CEO Cherry spoke what happened it with Jetlee, and how it’ll pan out for Peddi. He confirmed that negotiations between producers and exhibitors had continued until late on the night of April 30 and ended without agreement, …