Delhi HC protects personality rights of actor Naga Chaitanya
New Delhi, The Delhi High Court has protected the personality rights of Telugu actor Naga Chaitanya and restrained the dissemination of pornographic content and AI-generated images portraying him in inappropriate scenarios. Delhi HC protects personality rights of actor Naga Chaitanya Justice Jyoti Singh, in an interim order passed on Akkineni Naga Chaitanya’s lawsuit, also restrained third parties from selling merchandise bearing his name and image without consent, and directed the removal of the objectionable content from online platforms. Naga Chaitanya’s senior counsel contended that several websites were hosting pornographic video content using the actor’s name as a category or tag, which was causing irreparable harm to his reputation. He further said some parties were selling merchandise bearing his likeness, and YouTube videos and channels were carrying defamatory, AI-generated and otherwise unauthorised content in violation of the film star’s personality and publicity rights. In the interim order dated May 29, the judge said Naga Chaitanya is unquestionably a renowned actor in the Indian film industry and has the right to protect his name, likeness, voice and …









