Nintendo Switch 2 and Sony PS5 Likely to Get Price Hikes Due to Tariffs
Japanese entertainment giants Nintendo and Sony Group are likely to raise prices on their game consoles in response to US tariffs, according to the latest research from Bloomberg Intelligence. American consumers would pay as as much as 30 percent more for a Switch 2 or PlayStation 5 under the base-case scenario, which would imply pricing close to $590 (roughly Rs. 50,765) for the soon-to-be-released Nintendo flagship machine or Sony’s PS5 Astro Bot bundle. Both devices are assembled in China, which is now subject to a 125 percent duty for shipments to the US, although Nintendo also has an expanding production footprint in Vietnam, which has a 90-day reprieve from elevated tariffs. Console makers are the most vulnerable players in the video game industry, said BI analyst Nathan Naidu, due to their hardware businesses and need to ship physical goods. The US accounts for 29 percent of revenue for Tokyo-based Sony and 37 percent of sales for Kyoto-based Nintendo, he said. The market is indispensable for both companies: US consumers drive global trends, and word-of-mouth recommendations …


