Producer earns Rs 40 cr on Rs 100 cr box office, says Rajkumar Hirani
3 min readMumbaiJun 25, 2026 10:46 AM IST Rajkumar Hirani is widely regarded as one of the most successful filmmakers of recent times. In a career spanning over two decades and six films, the writer-director has consistently delivered box office successes. Even his most recent release, Dunki, which otherwise underperformed by his usual standards, still managed to earn over Rs 450 crore globally. Amid this track record, the filmmaker recently sat down to explain the economics of film returns and how producers actually make money in Bollywood. How does a producer make money? Hirani explained the various sources of revenue and shared with Sanjay Arora on his YouTube channel, “The first major primary source of revenue is ticket sales, but I want to tell people that when you read figures like a film doing 100 crore business, 200 crore business, or 400 crore business, I will first explain the breakdown of the same.” Hirani explained that a large portion of box office earnings goes to theatres. “When you talk about a film doing Rs 100 …









