This Shah Rukh Khan blockbuster was first-ever Bollywood film to be promoted on TV; became ‘textbook for marketing, PR’
Did you know that one of Bollywood’s marketing revolutions began with Om Shanti Om? Long before social media became the go-to platform for film promotions, Shah Rukh Khan and Deepika Padukone‘s 2007 blockbuster pioneered an aggressive television marketing campaign that went on to change the industry’s promotional playbook. Shah Rukh Khan’s blockbuster that changed Bollywood’s marketing game. First Bollywood movie to do promotions on television In her recent cooking vlog with Shreyas Talpade, Farah Khan revealed that Om Shanti Om was the first Bollywood movie to do promotions on television. Shreyas added, “Om Shanti Om was a textbook in marketing and PR.” Farah said, “For the first time a Bollywood movie was promoted on television shows. We did the music launch… we did in Saregama because it was the number 1 show. Then Deepika and I went on Nach Baliye, Dance India Dance, and we also did a fashion show at Shopper’s Stop. I was pregnant at that time, and I used to lie to my doctor that I was lying in bed, and he …









