A new wave of artists is transcending traditional notions of Christian music, drawing young global audiences to faith-based rap, Afrobeats and R&B. New Christian artists push genre boundaries with rap, Afrobeats and R&B Often boosted by social media, many of them got their start with independent labels or by uploading self-made songs to streaming platforms. Now, bigger labels and streaming services are catching on. People are looking for “something soul-feeding, something forward-looking, positive,” said James “Trig” Rosseau Sr., CEO of Holy Culture Radio. “They find a sonic coziness, but then a message that is feeding that need.” Interest in the music has proliferated since 2022, said representatives at Spotify and Amazon Music. However, breaking into the mainstream has been challenging for this group of mostly Black and/or African artists who are making music that can’t always be defined and that hasn’t been well-represented in the Christian music industry. “Over the last two years, there’s something happening momentum-wise, and it still feels underground, but now it’s starting to get the visibility that it’s deserving,” said Angela …