Sonu Ke Titu Ki Sweety, Hasee Toh Phasee join the growing list: Are re-releases a guarantee of box-office success?
Bollywood is increasingly turning to its past to draw audiences back to theatres. Multiplexes have witnessed a steady rise in films returning to the big screen, from cult favourites to relatively recent titles finding a second theatrical life. Sonu Ke Titu Ki Sweety, Tere Naam and Hasee Toh Phasee In the past year alone, nearly 25 Hindi films have been re-released: Dil To Pagal Hai (1997), Band Baaja Baaraat (2010), and more recently Sonu Ke Titu Ki Sweety (2018) and Hasee Toh Phasee (2014). While some have generated impressive footfalls and surprising box office numbers, others have struggled. The mixed results suggest that re-releases are far from a guaranteed success formula. Films that were major hits during their original run have not always found the same enthusiasm upon returning to theatres. For instance, Ranveer Singh-Deepika Padukone-Shahid Kapoor’s Padmaavat (2018) reportedly earned only modest numbers in its recent re-release. The restored original cut of Sholay (1975) also saw limited traction. How some re-releases have fared Yeh Jawaani Hai Deewani: ₹21 crore Sanam Teri Kasam : ₹41 …


