Decoding Economics of Tere Ishk Mein: Dhanush and Kriti Sanon-led musical romance secures Rs 131 crore of revenue
Tere Ishk Mein, starring Dhanush and Kriti Sanon in the lead roles, turned out to be a Clean Hit venture at the box office, making a good sum of profits. The tragic romantic drama backed by AR Rahman’s soulful music collected Rs. 113.50 crore (Rs. 106 crore net) from the Hindi markets while the Tamil version contributed around Rs 7.50 crore, bringing the domestic cume to Rs. 136.25 crore gross. Allied to its Rs. 18.75 crore Overseas cume, the movie ended its worldwide box office journey at Rs. 155 crore gross. Talking about recoveries, the movie bagged a distribution share of Rs. 64.50 crore in total. Of this, around Rs. 57 crore of share came alone from domestic markets. The makers cracked a good non-theatrical deal, selling digital, music and satellite rights collectively around Rs. 67 crore. This took the overall revenues from all mediums including theatrical and non-theatrical to Rs. 131.50 crore approx. The Dhanush and Kriti Sanon starrer was mounted on a budget of Rs. 75 crore, while the makers spent around Rs. …
