All posts tagged: search generative experience

Google’s AI-Powered Search Generative Experience Testing Reportedly Being Expanded to More Users

Google is reportedly expanding the testing for its Search Generative Experience (SGE) feature which was announced in May 2023. The feature works using generative artificial intelligence (AI) and once a query has been searched, it creates a snapshot of the key information around the keywords. The feature was so far limited to users who signed up for it in Google’s Search Lab. But now, it will be available to even those users who did not sign up for it. As per the report, this expansion of SGE is currently limited to the US. According to a report by Search Engine Land, where the publication spoke with a Google Spokesperson, the SGE is now coming out of Search Labs, a platform where users can sign up to test early-stage or under-development Search features and share their feedback with the company. After signing up, users can see the new features on the Google app or Chrome browser when they are signed into their account. But now, even those users who missed out on signing up will be …