4 min readNew DelhiUpdated: May 11, 2026 01:19 PM IST The Delhi High Court has granted ex parte ad interim injuction in favour of Aman Gupta, co-founder of boAt lifestyle and a “Shark” on Shark Tank India, protecting his personality rights and registered trademark against widespread digital misappropriation. Acting on a plea of Aman Gupta, Justice Tushar Rao Gedela noted that the defendants were exploiting his persona and slogans for “unlawful financial gains”, resulting in unjust enrichment. “The material placed on record, as also the averments describing the personality traits and other attributes of the plaintiff, demonstrate that the plaintiff, in a short span of his career, has achieved certain milestones which have entrenched him in the business and industry circles in India, as also exposed him to certain significant international forums,” the court said in its May 7 order. Justice Tushar Rao Gedela heard the matter on May 7. The order added that it goes without saying that the sexually explicit material/videos created by the defendants using the personality traits and attributes of the …