Deepika Padukone, Kriti Sanon’s skincare brands ‘not a very good idea’, says Shark Tank India judge | Bollywood News
Bollywood celebrities have broadened their revenue stream and are now actively pursuing entrepreneurship as their side hustle. Actors like Deepika Padukone and Kriti Sanon have their skincare brands, and they have been actively promoting them since launch. But, contrary to what a layperson might think, celebrity-led brands can’t just be successful because the founder is widely known. Shark Tank India judge Shaily Mehrotra, who also has a skincare brand, said that it’s not a very good idea for celebrities to enter the skincare space as the consumer is more interested in reading labels than looking at whose picture is on the packaging. In a chat with Soha Ali Khan on her YouTube channel, Shaily was asked about the skincare lines of Deepika, Kriti and Mira Kapoor. She said, “I don’t think it’s a very good idea. The brand is associated with their name; it might sell… It won’t happen now. The customer is very different right now. 15 years ago, the customer was very different. They were really attracted by celebrities and their faces but …
