All posts tagged: shelf

‘Actresses Have A Shelf Life’: Shefali Shah Calls Out Ageism In Bollywood | Bollywood News

‘Actresses Have A Shelf Life’: Shefali Shah Calls Out Ageism In Bollywood | Bollywood News

Last Updated:December 19, 2025, 11:12 IST Interestingly, this comes at a time when Ranveer Singh (40) has also been facing backlash for romancing 20-year-old actor Sara Arjun in Dhurandhar. Shefali Shah questions why heroines are mostly cast between ages 18 to 25. Shefali Shah has called out ageism in Bollywood. In a recent interview, the actress questioned why it is okay for an actor in the film industry to be of any age when actresses have a ‘shelf life’. She argued that everyone wants to cast a heroine who is between 18 to 25 years of age and called it “sad”. “It should not be the norm, but sadly, our industry is about ‘hero, heroine, villain’ and hero has to be whatever number of years actually, but heroine has to only be between 18 to 25. That is very important. She can’t age. She has a shelf life,” she told Hindustan Times. “There I went and played a character which was much older than me and I did it because, as an actor the point …

Jacqueline Fernandez addresses stereotypes about women in Bollywood at Cannes: ‘There is no more a shelf life’ | Bollywood

Jacqueline Fernandez addresses stereotypes about women in Bollywood at Cannes: ‘There is no more a shelf life’ | Bollywood

Actor Jacqueline Fernandez believes that Bollywood has undergone a shift, breaking free from traditional stereotypes that once dictated female actors’ career trajectory. She feels women of all ages are now landing fantastic lead roles. Also read: Jacqueline Fernandez opens up about her mother’s death: ‘What could I have done more?’ On the work front, Jacqueline will be seen next in Housefull 5. Jacqueline Fernandez opines During a panel discussion by Deadline Hollywood with the Red Sea Film Foundation titled Women in Cinema, Jacqueline spoke about the changing narrative for women in Bollywood. The discussion was held on the sidelines of the 78th Cannes Film Festival. “In India and in Bollywood, there has been an amazing change where it’s not anymore about fitting a cookie-cutter stereotype of what it means to be an actress and how you could fit in a role. And these are the roles that you can be given if you are a certain age or if you look a certain way. That’s changed a lot in India,” Jacqueline said. The actor added, …

Zomato, Swiggy, Other Online Platforms Asked To Deliver Food Items With 45-day Shelf Life

Zomato, Swiggy, Other Online Platforms Asked To Deliver Food Items With 45-day Shelf Life

Last Updated:November 12, 2024, 23:21 IST According to an official statement, Food Safety & Standards Authority of India (FSSAI) convened a meeting with e-commerce Food Business operators (FBOs) to reinforce compliance requirements for e-commerce FBOs Rao, who chaired the meeting, clarified that any product claims made on e-commerce platforms must align with the information provided on the product labels and in adherence to FSSAI’s Labelling and Display Regulations. Amid rising consumer complaints, food regulator FSSAI on Tuesday directed e-commerce players selling food items on their platforms to ensure a minimum shelf life of 30 per cent or 45 days before expiry, at the time of delivery to customers. According to an official statement, Food Safety & Standards Authority of India (FSSAI) convened a meeting with e-commerce Food Business operators (FBOs) to reinforce compliance requirements for e-commerce FBOs. “The (FSSAI) CEO asked the e-commerce FBOs to adopt practices to ensure minimum shelf life of 30 per cent or 45 days before expiry at the time of delivery to the consumer,” the statement said. Rao, who chaired …

“Thought My Shelf Life Was Over”

Neelam Kothari shared this image. (courtesy: neelamkotharisoni) Mumbai: Neelam Kothari undoubtedly ruled the silver screen in the late 80s and 90s. With films like Ilzaam, Khudgar, Hatya Taaqatwar, Hum Sath Sath Hain and Kuch Kuch Hota Hai in her kitty, she took Bollywood by storm with her graceful presence. However, one day, she broke the hearts of several fans as she decided to move away from films. While away from the world of cinema, Neelam ventured into her family business of jewellery and established her name as a successful businesswoman. Surprisingly, four years ago, she made a long-awaited return to the screen with the reality show Fabulous Lives of Bollywood Wives and is now very active in the entertainment industry. Speaking with ANI, Neelam reflected on her journey, revealing she left the industry as she thought her shelf life in cinema was over but now she is casting her belief aside and proving that “age is just a number.” “My journey has been like a yo-yo…you know, I saw a big start in the 80s …

Bhumika Chawla calls it unfortunate as shelf life for female actors still exists | Bollywood

In Bollywood, Bhumika Chawla became a household name in 2003 with the blockbuster hit Tere Naam directed by Satish Kaushik. The tragic love story with Salman Khan marked the actor’s Hindi debut. She had already made her acting debut with the Telugu film Yuvakudu in 2000. However, after the film, the projects Bhumika did in Hindi did not become as popular as her first ones. She continued to work in the south film industries in Telugu, Tamil, Kannada and Malayalam languages. Recently, the actor shared there is still ageism towards female actors and that they stop getting good roles once they get older. (Also read: Bhumika Chawla: Even after spending 23 years in the film industry, I still feel like a beginner) Bhumika Chawla’s latest film role is Kisi Ka Bhai Kisi Ki Jaan. In Kisi Ka Bhai Kisi Ki Jaan, Bhumika has reunited with her Tere Naam co-star Salman. But she is not acting opposite him, Pooja Hegde is. Bhumika essays the role of Pooja’s sister-in-law in the family entertainer. Directed by Farhad Samji, …

Shefali Shah says ‘earlier woman was an accessory, had shelf life of 18 to 25’ | Bollywood

Shefali Shah has spoken about roles being written for older women these days. She said women were earlier considered just an accessory in a film or show and they would be cast in supporting roles after the age of around 25. She also shared her opinion on the concept of method acting and her own process of getting into the character. Also read: Shefali Shah recalls being touched inappropriately in a market: It’s just shameful, bhool jao Shefali Shah will next be seen in the Netflix web series, Delhi Crime Season 2 The actor was seen in three films and two web series last year, including Delhi Crime 2 and Darlings, both of which brought the actor a tonne of praise. She also starred in a web show titled Human and films like Jalsa and Doctor G. In Podcast With Smita Prakash for ANI, Shefali talked about how older women are now getting better roles now. She said, “Earlier, the woman was an accessory, she had a shelf life of 18 to 22-25. After that, …

Tickets Flying Off Shelf; ‘Kosha Mangso’, Fish Fillet on Menu

Last Updated: December 30, 2022, 23:54 IST The blue-and-white train will save three hours of travel time compared to other trains on the route, officials said. (Image: PTI) >A total of 69 seats are there in Executive Chair Car, while 903 are available in AC Chair Car for normal booking With sparkling red reclining seats offering a 180-degree rotation, the Executive Class tickets of the Howrah-New Jalpaiguri Vande Bharat Express, which was virtually flagged off by Prime Minister Narendra Modi on Friday, were sold out within hours after the bookings opened. In fact, the Executive Class (EC) seats seem to have caught the fancy of the passengers, with a waitlist already prepared for January 1, the first day of the train’s commercial run. Only 37 EC tickets are available for January 2, while 46 are available for the next day. For AC Chair Car, 367 seats out of a total of 903 are available for January 1, according to the IRCTC website. A total of 69 seats are there in Executive Chair Car, while 903 …

Divyenndu: A film’s success is now decided by its shelf life | Bollywood

Actor Divyenndu’s recent film, Thai Massage that hit the theatres in November, saw a short runtime in theatres and is already eyeing for an OTT release. The story about a 70-year-old man dealing with erectile dysfunction didn’t do any magic at the box office, and Divyenndu feels the film’s success will be marked after its OTT release, and that will depend on the number of people who will watch it. He reasons, “From what I know, the film was a limited release. It will eventually come out on OTT and more people will be able to watch it in the comfort of their homes. So, for me, the actual success would be decided after it comes out online and then how many people watch it. The film’s views on OTT will give an accurate data as to whether the audience have liked it or not.” As an artiste, all Divyenndu wants is his work to reach wider audiences, and he has no qualms admitting that OTT is the best way out to achieve this. “I …