4 min readNew DelhFeb 14, 2026 05:31 PM IST Marriage in India has evolved over the years, with several couples eliminating traditional beliefs and prejudices around caste, religion, second marriages, and other factors. A new data-led report released by Jeevansathi made some surprising transformations around weddings in India. Titled ‘The Big Shift: How India Is Rewriting the Rules of Partner Search and Marriage’, the study analyses a decade of user trends from 2016 to 2025, along with survey insights from over 30,000 active users in 2026. One of the most notable findings is the changes in the age of marriage. Over the past decade, the median age of users searching for partners has increased from 27 to 29, the study noted. Today, half of all users begin their search at age 29, highlighting a growing emphasis on career growth, financial stability, and personal readiness before committing to the institution. The study also revealed that marriage decisions are self-driven. The report notes that 77 per cent of profiles on the platform are now created and managed …