Sikkim’s home-grown skincare brand enters Bhutan market
Bhutanese dignitaries during the country launch of Agapi, a Sikkimese natural skincare brand involving a network of women. | Photo Credit: Special arrangement Agapi, a homegrown skincare brand from Sikkim founded in 2019 as a community-driven initiative, has entered the Bhutan market. The brand’s range of handcrafted natural skincare products was launched in Thimphu on June 14 through a strategic partnership with Bhutanese actor-entrepreneur Kelly Dorji. The launch was in the presence of Bhutan’s Queen Mother, Gyalyum Dorji Wangmo Wangchuk and two other members of the royalty, Ashi Kesang Wangmo Wangchuk and Ashi Sonam Dechan Wangchuk, apart from diplomats and business leaders. “The occasion celebrated not only the introduction of a brand in Bhutan but also the growing spirit of collaboration between the two neighbouring Himalayan regions. This expansion is deeply meaningful for us,” Rinzing Choden Bhutia, Agapi’s founder, said. She said Agapi, inspired by Sikkim’s rich biodiversity, prioritises sustainability, ethical sourcing, and women’s empowerment, working closely with local communities and creating products that combine traditional knowledge with modern skincare science. Mr. Dorji said the …









