Snapchat has announced a new ‘AR Pichkari’ lens in time for Holi 2024. The mobile based image and video sharing platform reveals that the lens was developed by a third-party developer and allows users to splash their friends with virtual colours, using their smartphone’s rear camera, simulating the use of a pichkari (water gun) that is used to celebrate the festival of Holi. This is one of several lenses offered by Snapchat that uses augmented reality (AR) technology to allow users to interact with their surroundings. According to details shared by the company, the new AR Pichkari lens was developed by Ronin Labs and is available to all users on the platform. Like other AR lenses on Snapchat, users can search for the AR lens via the search bar in the Snapchat app. You can also click on this link, which should take you directly to the AR Pichkari lens. Snapchat’s AR Pichkari lens was developed by Ronin Labs   Once you’ve selected the AR Pichkari lens, you can switch to the rear camera on Snapchat and …