Spotify introduced a suite of new ad solutions on Wednesday at its Spotify Advance event in New York. The biggest highlight is the upgrades to the programmatic advertising platform dubbed Spotify Ad Exchange (SAX), which will offer advertisers access to the music streaming platform’s engaged and logged-in users. The company is also introducing a new ad manager and its first AI tools to generate scripts and voiceovers. Spotify is also expanding its partnership with Google and Magnite for the ad exchange platform. In a blog post, the Sweden-based music streaming platform detailed the new and upgraded ad solutions it is bringing for advertisers on the service. Spotify said it is modernising its ad platform to make it easier for advertisers to create, measure, and get results on their ads. The company’s latest programmatic offering, which was first unveiled in October 2024, Spotify Ad Exchange or SAX, now offers advertisers access to the platform’s engaged and logged-in users via real-time auction. It is now being expanded to The Trade Desk, Google’s demand side platform Display & …