At the recently concluded Waves Summit, celebrated Indian actor and filmmaker Aamir Khan made an impassioned case for preserving the sanctity of the theatrical experience. Khan expressed strong reservations against shrinking theatrical windows and voiced his discomfort with subscription video-on-demand (SVOD) platforms. In his view, streaming platforms are diminishing the value of films by offering them as part of a subscription bundle, essentially making them feel like “free” content to audiences. This, he argued, erodes the perceived worth of cinema and severely impacts theatrical attendance. For Khan, the theatrical medium remains sacrosanct, and he is committed to seeing his films enjoyed in that environment. On the other end of the spectrum, Netflix co-CEO Ted Sarandos, speaking at the Times 100 Summit, made it clear that the streaming giant views the future of cinema firmly inside the home. He labeled movie theatres as outdated relics of the past, arguing that home is now the preferred space for watching films. In fact, among all major streaming platforms, Netflix is unique in positioning movie theatres as direct competition …