Walk into the topmost floor of Krafton’s HQ — spread across eight floors of a 35-storey glass-and-steel building in Seoul’s posh and trendy Gangnam neighbourhood — and you’ll be greeted by a giant curved screen. On a breezy, overcast November morning, it’s playing a loop of Krafton’s latest collaborations, including a tie-up with K-pop girl group Blackpink for an in-game concert. But it’s what lies behind that screen that defines the South Korean video game giant. A row of awards and trophies is dominated by seven Guinness World Record plaques. They are all for the battle royale title PlayerUnknown’s Battlegrounds — colloquially known as PUBG — Krafton’s most famous game to date. Following its massive success on PC, Krafton designed a free-to-play mobile offshoot, PUBG Mobile, in partnership with Chinese tech behemoth Tencent. It was by far the most popular mobile game in India, until its highly controversial ban in 2020. At the time of its ouster, India was PUBG Mobile’s biggest market, accounting for slightly less than a quarter of its global total downloads. …