Sometimes, a film does not need a marketing blitz to be the best, but content alone does wonders. Malayalam superstar Mohanlal’s Thudarum is proving just that again. Released quietly on 25 April, the Malayalam superstar’s latest film opened strong, collecting over Rs 5 crore on Day 1. Now, early estimates for Saturday hint at another solid day, with Rs 4.25 crore expected in Kerala alone. Thudarum is an excellent example of effective minimal promotion. Curiosity levels just soared after the release of a well-cut trailer, and the movie allowed its narrative to speak for itself. Just word-of-mouth, no interviews, no elaborate happenings, and theaters started to fill up as a result. To keep up with the increasing demand, more than 200 additional shows were added across Kerala and in parts of Tamil Nadu as well on Saturday. With Thudarum bringing in Rs 4.55 crore by the evening and counting, the Kerala box office is also booming. Due to the emotional connection and the actor’s captivating on-screen persona, Mohanlal’s devoted fan base of families has shown …