Tunecore is a US-based global platform that assists self-releasing musicians market their songs. HT Image “We are starting to see the growth of truly independent music in the south. Which is why we decided to focus on the south and be there for the young musicians who are starting their journey as an independent musician,” Akhila Shankar, head of TuneCore South Asia, told PTI. Hindustan Times – your fastest source for breaking news! Read now. Shankar said, in India, classification of music does not stop at genre level. “That’s more of a western concept. While we have hip-hop and pop and rock and various other genres, there is another layer of nuance in India which is specific to the language in which people are communicating and expressing themselves. For instance, Punjabi music is a genre by itself,” she added. However, Tunecore’s decision to micro-tune into regional languages happened from the second edition, Shankar said. The first TuneCore grant, introduced in 2022, was open to musicians across India, irrespective of language or genre. “For us the …