In a move that’s both iconic and cinematic, Harpic — a name deeply woven into the fabric of Indian homes — has teamed up with none other than Shah Rukh Khan. And in true Bollywood fashion, the reveal wasn’t just big, it was epic. Where did the big reveal happen? Only at the legendary Maratha Mandir, just before the daily 11:30 AM screening of Dilwale Dulhania Le Jayenge. A theater that has become inseparable from SRK’s legacy. Harpic’s new TVC featuring King Khan now plays right before this timeless love story, a surprise that leaves audiences with not just nostalgia, but something fresh to look forward to. Launched on May 1st, the campaign has already stirred excitement, not just for what it shows, but for what it hints at. This isn’t just an ad. It’s a signal. A spark. A beginning. Why SRK? Harpic is venturing into a new chapter, one that speaks to every home, every decision-maker, every voice that believes in change. And Shah Rukh Khan? He’s not just a superstar, he’s someone who resonates across generations, …