Hailing the success of Vikrant massey-starrer “12th Fail”, the director said the movie can be an interesting case study for how a small to mid-budget movie can grow in numbers if it stays in theatres and builds up on positive word of mouth. HT Image “’12th Fail’ is a great case study of a film that can be commercially and critically successful. For any movie to work in a theatre beyond the opening day and the weekend, it needs time for the word of mouth to build, and people to come into theatres. In case of ’12th Fail’, people were talking about the film in the fourth and 12th week, it was allowed to breathe,” Motwane told PTI in an interview. Hindustan Times – your fastest source for breaking news! Read now. Motwane said not every film can open in 5,000 or 2,000 screens as some movies take time to grow in screens from hundreds to thousands. “We’ve 10,000 screens for 1.3 billion people, there are 30,000 screens in the US for 300 million people. …