All posts tagged: virality

From vows to views: How social media virality is now the new wedding ‘wow’

From vows to views: How social media virality is now the new wedding ‘wow’

Are you game to make your wedding an Instagram trend? Then you have a deal! Weddings are rapidly becoming less about following the traditional route and more about a trending battle. The modern wedding scene Case in point: billionaires Netra Mantena and Vamsi Gadiraju’s wedding in Udaipur which broke the internet with star performances, A-list guests and a surprise appearance by American actor- singer Jennifer Lopez (right). Making a Viral Entry Mumbai based choreographer-director, Sumit Khetan recounts a recent wedding where he ideated a completely out of the box entry. “For their haldi, a couple wanted something fancy that hits the charts. So, we gave them a non-traditional entry via the swimming pool. Its video hit 7 million views.” The rise of wedding PR “Everyone wants a social media manager as well as a PR manager for their wedding now. As a planner, I am requested to get them something that makes their wedding an internet sensation. Many come on board saying: ‘We have seen your earlier Reels going viral, we want exactly that’,” says …