All posts tagged: Word of mouth

Vedang Raina says audiences ‘advocated’ for Main Vaapas Aaunga when they ‘tried and failed’ at marketing: ‘It was rough’

Vedang Raina says audiences ‘advocated’ for Main Vaapas Aaunga when they ‘tried and failed’ at marketing: ‘It was rough’

Imtiaz Ali’s Main Vaapas Aaunga continues its theatrical run more than a month after its June 12, 2026 release. Despite a slow start at the box office, the film steadily found its audience, thanks to glowing reviews and strong word of mouth. The emotional story struck a chord with viewers, helping the film collect ₹93.42 crore worldwide so far. While the response from those who watched the film was overwhelmingly positive, its opening weekend told a different story. Vedang Raina recalls the film’s painful opening weekend, audience-led turnaround and his most emotional scene. Looking back on those difficult first few days, actor Vedang Raina opened up about the disappointment, and the audience-driven turnaround that followed. The first three days were difficult In a conversation with Galatta Plus, Vedang spoke about the film’s challenging start and how audiences eventually became its biggest champions. Before the film reached theatres, the makers held several preview screenings in cities like Delhi, Hyderabad and Mumbai. He estimated that nearly a thousand people had seen the movie early across screenings in …

Imtiaz Ali says Bollywood should learn ‘how to make and market films’ from audience after Main Vaapas Aaunga turnaround

Imtiaz Ali says Bollywood should learn ‘how to make and market films’ from audience after Main Vaapas Aaunga turnaround

The turnaround Main Vaapas Aaunga has seen at the box office has reaffirmed the audience and the industry’s faith in the power of word-of-mouth. The film’s director, Imtiaz Ali, has hailed the audience’s power in propping up the film and said that the industry needs to learn from them about how to make and market films. Imtiaz Ali has opened up on Main Vaapas Aaunga’s box office. Imtiaz Ali on Main Vaapas Aaunga’s box-office turnaround Main Vaapas Aaunga, a romance drama set around Partition, earned just ₹5 crore net in its opening weekend, but increased it to ₹12 crore for the second weekend. The film saw a staggering 130% jump on its second Saturday. Many cinema chains across India were forced to add new shows due to audience demand. Talking about the film’s changed fortunes, Imtiaz told PTI, “I am overwhelmed by the response to Main Vaapas Aaunga. I find myself going to cinema theatres and just gazing at the faces of the audience and seeing the film through their eyes. I have been to …

Main Vaapas Aaunga’s complete U-turn: Exploring how this Imtiaz Ali film exploded to become a sleeper hit

Main Vaapas Aaunga’s complete U-turn: Exploring how this Imtiaz Ali film exploded to become a sleeper hit

Main Vaapas Aaunga’s remarkable box-office turnaround has become one of the year’s most talked-about success stories, proving once again that word of mouth can sometimes achieve what traditional marketing cannot. A still from Main Vaapas Aaunga. At a time when a film’s fate is often decided by its opening weekend, the Imtiaz Ali directorial has defied expectations. It’s second-week collections have surpassed its entire first-week earnings, turning what many in the trade had initially written off into a genuine phenomenon. The film’s extraordinary run is reflected in its day-to-day box-office growth. After opening at ₹1.15 cr on its first Friday, Main Vaapas Aaunga grew to ₹1.85 crore on Saturday ( up by 60.9%) and ₹2.60 crore on Sunday (40.5%). Even the number of screens allotted, which stood at 1,971 this Sunday, jumped to 2,631 screens after 660 shows were added to cater to the demand. While collections dipped to ₹1.20 crore on Monday, the film then recorded growth on every single weekday, earning ₹1.65 crore on Tuesday, ₹1.80 crore on Wednesday and ₹2.25 crore on …

Imtiaz Ali is ‘overwhelmed’ by Main Vaapas Aaunga doubling its box office haul on second Friday: ‘Thoda hairaan hoon’

Imtiaz Ali is ‘overwhelmed’ by Main Vaapas Aaunga doubling its box office haul on second Friday: ‘Thoda hairaan hoon’

Main Vaapas Aaunga has risen like a phoenix from the ashes. The romantic drama by Imtiaz Ali had been written off after a dismal first weekend, in which it earned only ₹5 crore net in India. But word of mouth saw the film first gain during the weekdays and then register a huge 130% jump on its second Friday. Now, the film looks poised for a strong second weekend. And Imtiaz is over the moon. Imtiaz Ali with Vedang Raina, Sharvari and other actors on Main Vaapas Aaunga set. (Photo: Instagram) Imtiaz Ali overwhelmed by response to Main Vaapas Aaunga The filmmaker is in Delhi currently, where he made a surprise visit to theatres screening his film on Friday, much to the delight of the audiences. On the sidelines of one such visit, Imtiaz spoke to ANI and addressed the film’s changed fortunes. “Pehle jis din Friday ko film release hui thi, aur aaj ek hafte baad phir Friday hai, toh collection pehle Friday se shayad double hai. To yeh sab janta ki wajah se …

Yami Gautam reacts as Haq shows box office growth due to positive word of mouth: ‘No foul-play or any gimmicks’

Yami Gautam reacts as Haq shows box office growth due to positive word of mouth: ‘No foul-play or any gimmicks’

Published on: Nov 09, 2025 07:33 pm IST Yami Gautam is cherishing the positive response to her latest release, Haq, and the film’s growth in box office collections. Actor Yami Gautam is basking in the success of her film Haq, which was released in theatres on Friday. The film had a decent opening on Friday and showed 100% growth on Saturday. The actor took to her X account to react to the film’s organic growth at the box office and said that she will ‘cherish’ this moment for the rest of her life. (Also read: Emotional Muslim woman kisses Yami Gautam’s hand after watching Haq, thanks her for ‘giving her strength to fight’) Yami Gautam has been receiving rave reviews for her performance in Haq. What Yami said Yami reacted to a user who posted about the box office performance of Haq and said, “Yami Gautam and Emraan Hashmi-starrer shows a MASSIVE 100% growth on Day 2 and is set to soar even higher on Sunday! GOOD FILMS always find their audience — and #HAQ …