Imtiaz Ali’s Main Vaapas Aaunga declared a commercial hit as it enters 6th week in theatres
Main Vaapas Aaunga was released in theatres last month to positive reviews but had a slow start at the box office. But nobody could predict the remarkable box-office turnaround of the Imtiaz Ali film, which has surely become one of the year’s most talked-about success stories so far. Main Vaapas Aaunga box office saw a growth due to positive word of mouth. What the producer said Now in its sixth week in theatres, the romantic drama has managed to become a commercial hit by recovering its costs through theatrical and non-theatrical revenues, said producer Mohit Choudhary in a statement to news agency PTI. “The box office success of Main Vaapas Aaunga is a reflection of the love the film has received from the audience. A very strong word of mouth powers it ahead as it marches towards a 50-plus day theatrical run,” he said. “In its sixth week now, the film has already recovered its cost from the theatrical and non-theatrical revenue streams. This seemed extremely difficult at the start of its theatrical journey. While …
