Ipsitaa’s musical prowess continuedto flourish with the release of four independent songs, each a testament to her talent and artistry.Notably, her single –‘SOLO LAILA’ with music by Tanishk Bagchi released on T-Series – has garneredwidespread acclaim for its empowering message to women, boasting 20 million views on YouTube and 1.4 million streams on Spotify. Next, she was seen in her soul-stirring Punjabi ballad, ‘NIKAAH,’written by Jaani and producedby Desi Music Factory, which resonated deeply with women around the world. Ipsitaa’sdiverse portfolio also includes ‘DILBARA,’produced by Jjust Music, and a captivating independent Christmas Album, ‘SONGS OF CHRISTMAS’ created in collaboration with Ranjit Barot. This album beautifully showcasesher versatility, spanninga range of global genres, from opera to pop to gospel.

Instagram Link:

https://www.instagram.com/ipsitaaofficial?igsh=MXI2d3o2bXlnaGtnOQ==

Spotify Link:

https://open.spotify.com/artist/0LqSWTlLvalcwFJjdj4fil?si=gKaKanEPSlybwSJFi22nmQ

YouTube Link:

https://www.youtube.com/channel/UC_pk1x6aQlBjVqLNlyAWjSw

BACKGROUND

Born in Chandigarhand raised in various cities around North India (due to her parents’ backgroundin civil service), Ipsitaa showed an early inclination towardssinging, acting, and dancing. She began cultivating her skills in pop and opera singingat the age of 12. A testamentto her prodigy is the distinction she achieved in the Grade 8 Voice Exam (Vocals: Rock & Pop) conducted by Trinity College, London, where she emerged as the topper in North India. Her early successes extendedto her role as the youngest member of the international choir, the CapitalCity Minstrels, and a position as the lead singer and soloist in her school, where she garnered numerous awards at the inter-school, state, and national levels. She also attaineda senior diploma in Kathak at the age of 14. Notably,the performing arts were not her only pursuit. Ipsitaa’s academic brilliance afforded her acceptance offers from Ivy League colleges including Yale, Princeton, Columbia, and Cornell, as well as Stanford.

She chose to pursue her dream of attendingYale, where she double majoredin Economics and Psychology, while also participating in 14 productions, ranging from operas and musicalsto postgraduate-level plays at the Yale School of Drama(for which she was selectedvia competitive auditionsas one of the only undergraduate performers). She founded Yale’s first Indian Classical dance group and took the role of the lead Kathak dancer. Ipsitaa’s academic passion for Behavioral Economicsled her to pursue higher education. She received an MSc in Behavioral Science from the London School of Economics, where her thesis titled ‘Does Engaging in Arts Improve Life Satisfaction?’ demonstrated her commitmentto both academics and the arts. But it was only after her fortuitousdiscovery by Yo Yo Honey Singh’s team, through her covers and mashups online, that Ipsitaarealised her true calling in music.

Ipsitaa’s artistic endeavours are not solely a reflectionof her remarkable talent but also a manifestation of her commitment to addressing significant societal issues. Her body of work beautifully articulates the strugglesand aspirations of women, exploringthemes such as the sacrifices imposed by culture and religion,the importance of nurturing dreams without constraints, and the imperativenature of questioning societal expectations. Ipsitaa’spowerful voice serves as an instrument for change, and her passionfor addressing women’sissues has garneredher a dedicated following. She aspires to blend her Western music training with her Indian heritage to craft songs that resonatedeeply with the modern Indian woman.

As Ipsitaa embarks on her journey as a professional artist,she envisions a future filled with music that empowers,inspires, and brings forth the voices of countless women who have remained voicelessin their aspirations and desires. With her unique blend of talent, Ipsitaa is poised to become India’s first ‘triple threat’ talent, following in the foot steps of her idols in the West who have proven through their determination that girls, can indeed, do it all.

ABOUT THE SONG

“Kadar Na Jaane” is a new age pop song by Ipsitaa that speaks directly to girls, encouraging them to focus on themselves and their own well-being instead of investing in relationships with boys who fail to appreciate their worth. The lyrics vividly depict the common scenario of a girl being wooed by someone who may not have sincere intentions, highlighting the importance of recognising one’s value and not settling for less. The song paints a picture of a girl being pursued by someonewho may not truly care for her. Despite the promises and declarations of love, the girl is urged to see through the facade and realise her own worth.

“Kadar Na Jaane” serves as a powerful anthem for self-love and empowerment. It encourages girls and women to prioritise honesty, self-respect, and integrity in relationships, and to walk away from those who do not value them.

“Kadar Na Jaane” is more than just a song; it’s a powerful reminder for girls to focus on themselves, embrace their worth, and not settle for anything less than genuine love and respect.

STORYLINE

The video is a full out performance music video using colourful sets, new age, K- Pop inspired visuals and dance choreography. It’s a video that no other Indian artist has done before. It’s going to set a new bench mark for Indian pop music.

More than 90% of the video has been created using VFX by the talented team at Famous Studios, Mumbai.

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