All posts tagged: Advertising

The crucial role of election campaigns in shaping voters’ decision

Published by Parlour News

(The Indian Express has launched a new series of articles for UPSC aspirants written by seasoned writers and erudite scholars on issues and concepts spanning History, Polity, International Relations, Art, Culture and Heritage, Environment, Geography, Science and Technology, and so on. Read and reflect with subject experts and boost your chance of cracking the much-coveted UPSC CSE. In the following article, political scientist Madhukar Shyam discusses the vital role of election campaigns in the election process in India.) In both political party and democratic theories, election campaigns play a significant role. Democratic theorists have assumed that politicians are and ought to be attentive to the views of the electorate during campaigns.  Election campaigns begin with the proper input received by the political parties related to any particular region where they want to contest elections. These inputs come from various sources, such as movements, issues raised by interest groups or pressure groups, debates, and discussions of media channels. Opposition parties also participate in setting the agenda by creating public opinion on various matters.  Key components of election …

Google Abusing Dominant Position in Ad Tech Sector, Says U.K. Government

Published by Webster

The U.K.’s Competition and Markets Authority has provisionally ruled that Google’s dominance in the ad tech market is detrimental to competitors — and could fine the tech giant up to 10% of its global annual turnover as a result. Since at least 2015, the company has allegedly been operating its tools for ad space buyers and sellers, such as Google Ads, in a way that protects its ad space auction platform, AdX, from competition. The CMA also says Google is preventing rival ad space listing tools from competing with its own, DoubleClick For Publishers. Such anticompetitive practices “could be harming thousands of UK publishers and advertisers.” According to the authority, advertisers spend about £1.8 billion annually on open-display ads, marketing goods, and services via apps and websites to U.K. consumers. “We’ve provisionally found that Google is using its market power to hinder competition when it comes to the ads people see on websites,” said Juliette Enser, interim executive director of Enforcement, in a press release. “Many businesses are able to keep their digital content free …

50 Years On, How Liril And Karen Lunel Changed Indian Advertising

Published by Parlour News

A still from the Liril advertisement. (Image Credit: IANS) Mumbai: The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the current ecosystem of advertising encompasses digital, broadcast, radio, print, and outdoors, it was the year 1974 that proved pivotal in shaping the landscape of advertising in India. It was the year when the Liril advertisement, featuring Air India stewardess Karen Lunel, came out, and it forever changed how Indians engaged with the medium. The advertisement film showed a bikini-clad Karen enjoying nature as she bathed under a waterfall. The advertisement, which was shot at the Pambar Falls in Kodaikanal, was created by Lintas (Lever International Advertising Services) advertising agency. The agency was headed by Alyque Padamsee, who is known for portraying Muhammad Ali Jinnah in Richard Attenborough’s multiple Oscar-winning film Gandhi. The idea behind the commercial was shaped by a deep insight about the targeted female consumers and what they wanted from a soap. The …

Han So Hee continues losing advertising model contracts amid Ryu Jun Yeol dating scandal | Web Series

Published by Parlour News

Han So Hee remains embroiled in controversy amid the dating scandal. While Dispatch refuted the “transit relationship” claims, reports indicate endorsement deals are falling through. On March 20, Lotte’s soju brand Chum Churum confirmed ending their partnership with Han So Hee. This follows report of another brand contract loss. The actress is dating Reply 1988 actor Ryu Jun Yeol. The news of their dating broke after few fans spotted them in Hawaii. Han So Hee and Ryu Jun Yeol dating sparks debate and controversy(Pic credit- Lotte’s soju brand Chum Churum, Dispatch) Han So Hee continues to lose endorsement deals Also read: Queen of Tears storms global Netflix ranking; Kim Soo Hyun revives It’s Okay to Not Be Okay magic Hindustan Times – your fastest source for breaking news! Read now. Han So Hee’s partnership with the well-known soju brand ‘chum churum’ came to an end at the beginning of March, according to Lotte chilsung, and to the surprise of everyone, it wasn’t renewed after just a year. Although model changes are usually treated as a …

Supreme Court Summons Yoga Guru Ramdev, Balkrishna In Patanjali Advertising Case

Published by Webster

Patanjali Ayurved founders Swami Ramdev and Acharya Bal Krishna (File Photo: PTI) A bench of justices Hima Kohli and Ahsanuddin Amanullah took strong exception to the failure of the company and Balkrishna in filing replies to the court’s notices issued to them earlier The Supreme Court on Tuesday asked yoga guru Ramdev and Patanjali Ayurved Managing Director Acharya Balkrishna to appear before it in the contempt proceedings relating to advertising of the company’s products and their medicinal efficacy, news agency PTI reported. A bench of justices Hima Kohli and Ahsanuddin Amanullah took strong exception to the failure of the company and Balkrishna in filing replies to the court’s notices issued to them earlier to show why contempt proceedings be not initiated against them for prima facie violating the undertaking given to the court. The bench also issued notice to Ramdev to show cause why contempt proceedings be not initiated against him. The top court was hearing a plea of the Indian Medical Association (IMA) alleging a smear campaign by Ramdev against the vaccination drive and …

Disney Using New AI-Backed Advertising Tool For Disney+, Hulu Ads

Published by Webster

Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series. Dubbed “Disney’s Magic Words,” this tool introduces a new form of contextual advertising for the Disney+ and Hulu streaming services. It uses a combination of AI and machine learning to analyse and tag scenes across its library, identifying the contents, brands, images and mood. Brands can use these descriptive tags, known as metadata, to identify a specific scene or mood and then personalise messaging to match. “What that means is leaving broad demos (demographics) behind and buying specific audiences,” said Geoffrey Calabrese, Omnicom Media Group’s chief investment officer. “These magic words are literally going to be able to connect me to the emotions of the consumer, at an audience level. And for us, that’s really a game changer.” Omnicom is one of six global advertising companies taking part in an early beta test of this advertising product, Disney told Reuters. The other beta …

Ranbir Kapoor Is Not Returning With Wake Up Sid’s Sequel! Has The Indian Advertising Industry Become So Lazy? Yes!

Published by Webster

Ranbir Kapoor Is Not Returning With Wake Up Sid’s Sequel! Has The Indian Advertising Industry Become So Lazy? ( Photo Credit – Instagram; Facebook; IMDb ) Karan Johar shared a clip today breaking the internet and also proving how advertisers are really tired of thinking of something new. It was a clip of Ranbir Kapoor listening to Wake Up Sid’s title song and Konkana Sen Sharma (just voice, no visuals) shouting to wake him up. When he wakes up, she screams, “It’s Rishi’s day,” leaving netizens & RK fans in excitement for Wake Up Sid 2. For those who have forgotten, Rishi is the name of Namit Das’ character in Wake Up Sid, and recently, a photo of Ranbir, Konkona & probably Namit Das, was floating on the internet, which made people believe in the sequel rumor. A few celebs (including Karan Johar) posted the ad with the cryptic caption, “Is this really happening? All know is something exciting is brewing and couldn’t have woken up to a better piece of news.” This, of course, …

Miley Cyrus Shares N*de Video Of Bathing In The Shower As She Promotes Upcoming Music ‘Flowers’, Netizens Call It “Creepy Advertising”

Published by Webster

Miley Cyrus Shares N*de Video Of Bathing In The Shower As She Teases Upcoming Music ‘Flowers’ To Fans – Watch ( Photo Credit – @vijatm / Miley Cyrus / Instagram ) Miley Cyrus has never shied away from following her heart. From wearing p*nis stick-ons during a concert to going braless on the red carpet, she’s done it all! In the latest video, the beauty could be seen going all wet as she baths in the shower while crooning her upcoming music, Flowers. Scroll below to know how netizens have been reacting to the promotional strategy. As most know, Miley rose to fame with her character Hannah Montana on Disney. She eventually earned the title of a ‘pop star’ with songs like ‘Party In The USA’, ‘7 Things’, ‘Can’t Be Tamed’ among many others. She’s also created a lot of noise in the past over her relationships with Nick Jonas, Liam Hemsworth, Kaitlynn Carter, Cody Simpson. Coming back to the latest update, Miley Cyrus shared an erotic video on her Instagram handle yesterday. She could …

Twitter to Expand Types of Political Ads Permitted on Platform After 2019 Global Ban

Published by Webster

Twitter on Tuesday said it would expand the types of political ads allowed on the social media platform, an apparent reversal of its 2019 global ban on political ads, as the Elon Musk-owned company seeks to grow revenue. The company tweeted it would also relax its advertising policy for “cause-based ads” in the United States, and moving forward would align its advertising policy “with that of TV and other media outlets.” We believe that cause-based advertising can facilitate public conversation around important topics. Today, we’re relaxing our ads policy for cause-based ads in the US. We also plan to expand the political advertising we permit in the coming weeks. — Twitter Safety (@TwitterSafety) January 3, 2023 Twitter banned political ads in 2019 after it and other social media companies like Facebook faced widespread criticism for allowing election misinformation to spread across its services. It also restricted ads related to social causes. “We believe political message reach should be earned, not bought,” tweeted Jack Dorsey, Twitter’s then-chief executive, in announcing the move. Since Musk took over Twitter …

Tesla Hit With KRW 2.85 Billion Fine in South Korea Over Alleged False Advertising

Published by Webster

South Korea’s antitrust regulator said it would impose a KRW 2.85 billion (roughly Rs. 18 crore) fine on Tesla for failing to tell its customers about the shorter driving range of its electric vehicles (EVs) in low temperatures. The Korea Fair Trade Commission (KFTC) said that Tesla had exaggerated the “driving ranges of its cars on a single charge, their fuel cost-effectiveness compared to gasoline vehicles as well as the performance of its Superchargers” on its official local website since August 2019 until recently. The driving range of the US EV manufacturer’s cars plunge in cold weather by up to 50.5 percent versus how they are advertised online, the KFTC said in a statement on Tuesday. Tesla could not be immediately reached for comment. On its website, Tesla provides winter driving tips, such as pre-conditioning vehicles with external power sources, and using its updated Energy app to monitor energy consumption, but does not mention the loss of driving range in sub-zero temperatures. In 2021, Citizens United for Consumer Sovereignty, a South Korean consumer group, said …