Alok Kejriwal, Founder & CEO, Signing Hands Foundation, recently launched The Right Sign, an initiative to elevate Indian sign language (ISL) beyond a creative campaign in collaboration with tech platforms. As part of it, a number of acclaimed Indian rappers have re-released their music videos, replacing traditional gang signs with meaningful ISL expressions. It has also released a tutorial featuring 40 essential phrases taught by rappers and it encourages other artists and creators to include sign language in their performances. Kejriwal talks to The Indian Express about the initiative. Excerpts from the interview: Q: How did The Right Sign come about, and what made you want to be part of it? Story continues below this ad Alok Kejriwal: At the Signing Hands Foundation, we’ve spent nearly half a decade advocating accessibility and equal rights for the deaf community. When VerSe Innovation approached us with this idea, it felt different. It was not just another awareness campaign, but a genuinely inclusive initiative that placed our language, Indian Sign Language, at the heart of youth culture. What …