Why AFI wants to vet athletes’ contracts with sponsors
4 min readApr 14, 2026 10:58 PM IST Earlier this month, the Athletic Federation of India (AFI) informed its players that they could no longer sign any commercial contract without them vetting the terms and conditions. Reliance Foundation Youth Sports, JSW Sports, ONGC Sports, GoSports Foundation and OGQ — entities that support and sponsor Indian athletes — were also made aware of the new order. This development would rock the boat with regards to the support system availed by these sportspersons. The athletes and the institutes that manage their affairs are sceptical about the AFI’s intervention. But there is more to the story. While on the face of it, this seems like a case of the federation trying to control its athletes, what cannot be overlooked was the need to streamline the system. Of late, there has been a bidding war between private sponsors to sign up athletes. Coaches and agents have also often acted as mediators to strike personal deals. There have been instances of athletes getting stuck in complicated contracts with no exit …








