At a time when opening weekend figures and lifetime collections often determine how long a film survives in cinemas, box office numbers have become an important part of Bollywood’s publicity machinery. From influencing audience perception to dictating screen allocations, the figures shape the narrative around a film’s success or failure. However, filmmaker Anubhav Sinha believes the obsession with numbers has gone too far. In a recent interview with Screen, the director said he does not want to publicise the box office figures of his latest release, Assi, arguing that such statistics have turned into “good gossip” rather than meaningful indicators of a film’s worth. Anubhav Sinha said he would fight tooth and nail to not release Assi’s box office numbers. Anubhav Sinha doesn’t want to show Assi’s box office numbers Speaking about the culture of headline-grabbing collections, Anubhav said he hopes audiences do not take Assi’s box office numbers too seriously. “The numbers are good gossip. I hope the audience gets it. They don’t understand what’s gross worldwide, gross India, and net India. They don’t …