Shah Rukh, Salman’s films earn over Rs 200 even before release, claims Nikhil Dwivedi | Bollywood News
For anyone doubting if the holy trinity of Bollywood – Shah Rukh Khan, Salman Khan, and Aamir Khan – are showing any signs of slowing down, that doesn’t seem to be the case. While Shah Rukh is on a roll again, with blockbusters Pathaan and Jawan in 2023 and Siddharth Anand’s action thriller King slated to release in cinemas this Christmas, Aamir and Salman seem to be having a tougher time at the box office. While Aamir’s latest release, RS Prasanna’s coming-of-age sports dramedy Sitaare Zameen Par did help him bounce back a little from debacles Thugs of Hindostan (2018) and Laal Singh Chaddha (2022), Salman’s misfortunes continue with the failure of Sikandar last year and uncertainty over the release of his next, Maatrubhumi. Economics of Khans’ films But irrespective of the recent bumps, all three Khans continue to fuel the film industry purely on the basis of the massive hype their films generate even today, even over 30 years since they made their debut. “On an average, the digital, satellite, and music rights of …









