SS Rajamouli Brings Varanasi’s Spirit to Mexico
The overseas journey of Varanasi reached a new high at the CCXP Mexico event on Saturday. Crowds at the venue gave a warm reception to the film during its special showcase. This strategic choice to promote in Mexico is a smart move to boost the film’s psychological presence across Latin America. Producer SS Karthikeya represented the team and shared the massive vision of the project with the attendees. Choosing such a popular pop culture festival ensures that the film reaches a discerning audience base, although it doesn’t lead to any concrete outcomes in the immediate future. Varanasi is successfully making its mark on the international stage through consistent promotional efforts. Last year a few popular Hollywood media outlets recorded exclusive interviews with the team to build early curiosity. The Mexico event is a new milestone in this ongoing global campaign. The makers are planning many more international events to keep the momentum going before the release. Each step, it goes without saying, must have been carefully designed to expand the film’s global footprint across different …
