Before Arjun Reddy, Vijay Deverakonda was the bad guy nobody noticed in Life is Beautiful | Telugu News
5 min readHyderabadMay 9, 2026 07:41 PM IST If you watch Life is Beautiful today, knowing what you know about Vijay Deverakonda, there is a kind of dissonance that settles in. The man who became Telugu cinema’s most talked-about leading actor of his generation is somewhere in that film, playing a character on the wrong side of the story with a brief screen time. The role asks very little of him. And when his scenes are done, the film moves on without looking back. That was 2012. Pelli Choopulu was still four years away. Arjun Reddy was five. Where he was coming from After college, his first film came in 2011. Director Ravi Babu cast him in Nuvvila, a multi-strand romantic comedy that introduced 6 new faces to Telugu Cinema, including Yami Gautam. The film was produced by Ramoji Rao, where Vijay Deverakonda played the role of Vishnu, a cricketer. The film did not make enough of an impression to bring attention to its cast, and he moved forward without much to show for it …






