Main Vaapas Aaunga’s complete U-turn: Exploring how this Imtiaz Ali film exploded to become a sleeper hit
Main Vaapas Aaunga’s remarkable box-office turnaround has become one of the year’s most talked-about success stories, proving once again that word of mouth can sometimes achieve what traditional marketing cannot. A still from Main Vaapas Aaunga. At a time when a film’s fate is often decided by its opening weekend, the Imtiaz Ali directorial has defied expectations. It’s second-week collections have surpassed its entire first-week earnings, turning what many in the trade had initially written off into a genuine phenomenon. The film’s extraordinary run is reflected in its day-to-day box-office growth. After opening at ₹1.15 cr on its first Friday, Main Vaapas Aaunga grew to ₹1.85 crore on Saturday ( up by 60.9%) and ₹2.60 crore on Sunday (40.5%). Even the number of screens allotted, which stood at 1,971 this Sunday, jumped to 2,631 screens after 660 shows were added to cater to the demand. While collections dipped to ₹1.20 crore on Monday, the film then recorded growth on every single weekday, earning ₹1.65 crore on Tuesday, ₹1.80 crore on Wednesday and ₹2.25 crore on …









