How Danny Denzongpa built India’s 3rd-largest beer brand, foiled Vijay Mallya, contributes ₹100 crore to NE economy | Bollywood
Jan 10, 2025 11:29 AM IST In 2009, Danny Denzongpa out-maneuvered Vijay Mallya’s United Breweries and set up his own beer empire. Vijay Mallya is credited with revolutionising the beer market in India. Prior to the boom his United Breweries brought about, beer was not among India’s favourite beverages. Today, 45 crore beer cases are sold in India every year. Mallya’s success lay in beating competition at every turn to monopolise the beer market in India. Yet, there was one market where he was beaten fair and square, and that too, by a Bollywood star. This is the story of how Danny Denzongpa beat the king of good times at his own game. (Also read: Danny Denzongpa: ’70s and ’80s were the worst time for the Hindi film industry) Danny Denzongpa is the founder of Yuksom Breweries. Danny Denzongpa’s beer empire Danny, born Tshering Phintso Denzongpa in Sikkim in 1948, began his Bollywood career in 1971 with Zaroorat. Over the years, he has acted in some of the biggest hits of the Hindi film industry, …



